Albacete Launches 'El Juego de Albacete' Board Game Celebrating Local Culture and Businesses
Albacete has launched a new board game featuring local businesses and cultural heritage to promote the city's identity and community spirit.
- • Albacete launched 'El Juego de Albacete', a board game featuring 45 local businesses.
- • The project aimed to promote the city's cultural heritage and strengthen its identity.
- • Development took four months with a nostalgic retro design appealing to all ages.
- • The game is priced at 29 euros and available in local shops.
Key details
On December 12, 2025, Albacete unveiled 'El Juego de Albacete', a new board game designed to promote the city's cultural heritage, iconic brands, and community spirit through an entertaining and nostalgic format. The initiative, announced by Rosa González de la Aleja, Albacete's Tourism and Brand Councillor, was developed collaboratively with local businesses and creatives to highlight the city's image and strengthen its identity.
Illustrator José Ramón Ramirez revealed the game took four months to develop, drawing on traditional board games for its retro aesthetic that appeals across generations. The board features 45 local businesses, making it a unique tribute to Albacete's commercial and cultural landscape.
The project also received strong institutional backing. Vicente García from the Confederation of Entrepreneurs of Albacete (FEDA) emphasized the vital role of the city’s business community, while Antonio González from Globalcaja expressed support for initiatives that foster local identity and citizen engagement.
Priced at 29 euros, the game is available in various shops across Albacete and forms part of a broader collection of city-themed games aimed at creating accessible, family-friendly products that celebrate Spanish local heritage. Promoter Enric Cervera hailed the project as a creative union of commerce and community that promotes Albacete's distinctive appeal.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
