Belén Esteban Transitions to New Brand 'La Patrona' After Ending Cooking Show

Belén Esteban has officially closed her cooking brand, 'Sabores de la Esteban', to pivot toward a new venture called 'La Patrona'. This transition marks a significant move into the world of cosmetics, fashion, and events, reflecting her desire to broaden her professional horizons. Esteban has registered 'La Patrona', indicating her commitment to this new brand with a fresh focus on these sectors.

This change comes as Esteban ends her cooking career, which had established her presence in the culinary sphere. The launch of 'La Patrona' is not merely a rebranding; Esteban aims to diversify her entrepreneurial ventures and connect with a broader audience. The new brand symbolizes a shift from her previous culinary focus to more diverse lifestyle offerings.

"I wanted something new to reflect who I am today," Esteban shared, emphasizing her excitement about this new chapter in her career.

Esteban is no stranger to reinvention, and her previous success with 'Sabores de la Esteban' has paved the way for this transition. As she embarks on this new journey, fans and industry observers are keen to see how 'La Patrona' will develop and what new products and services will be introduced.