Benidorm Emerges as Popular Alternative for British Fans During World Cup 2026
Benidorm becomes a top choice for British fans seeking affordable World Cup 2026 viewing alternatives amid high costs in North America.
- • Benidorm is gaining popularity among British fans as an alternative to attending the World Cup in the US due to high costs.
- • Flight bookings to Alicante have increased by over 300% for the tournament period.
- • Benidorm offers more affordable packages and a fan-friendly atmosphere with bars broadcasting matches on large screens.
- • The influx of fans is boosting the local economy and prompting tourism operators to plan themed experiences and ensure safety.
- • Plans are underway to organize special fan travel packages and local agreements for live World Cup coverage.
Key details
Benidorm is rapidly becoming the preferred destination for British football fans during the 2026 World Cup, as high ticket and travel costs to North America push many to seek more affordable options. Flights to Alicante have surged by over 300%, driven by fans eager to watch the tournament in vibrant, cost-effective settings in the Costa Blanca region.
With World Cup match tickets often exceeding 600 euros and limited availability restricted by the England Supporters Travel Club, fans are attracted to Benidorm's attractive packages, where a five-night stay costs just over 500 euros. The town offers a pleasant climate, cheaper beer, and an English-friendly atmosphere—with bars and venues setting up large screens to simulate authentic fan zones.
This trend is set to positively impact the local economy, increasing hotel occupancy and hospitality spending during the peak British holiday season. Tourism operators are preparing special travel packages and coordinating with local venues for live match broadcasts while ensuring enhanced safety and logistical measures amid growing crowds.
As England's group fixtures are confirmed, plans to organize themed fan experiences in Benidorm are progressing, highlighting the town’s rising profile as a key alternative hub for World Cup 2026 fans unwilling or unable to attend in North America. This development underscores the evolving dynamics of football fandom and international sport tourism.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
