Chery Establishes New R&D Center in Barcelona to Tailor Vehicles for European Market
Chery announces a new R&D center in Barcelona, Spain, aimed at designing vehicles for the European market.
Key Points
- • Chery is establishing an R&D center in Barcelona for Omoda and Jaecoo brands.
- • The center will be located in Cornellá de Llobregat and will cover 2,000 square meters.
- • Operations are expected to start in autumn 2023.
- • Chery's factory in Zona Franca is expanding to support this initiative.
Chery, the Chinese automotive manufacturer, is set to establish a new research and development (R&D) center in Cornellá de Llobregat, Barcelona, as part of its strategy to cater specifically to the European market with its brands Omoda and Jaecoo. The announcement was made during a visit by Salvador Illa, President of the Generalitat of Catalonia, to Chery's headquarters in Wuhu, China.
The new facility will span 2,000 square meters and is expected to begin operations in the autumn of this year. While the exact number of jobs created by the center has yet to be disclosed, it is designed to be fully equipped for the design, testing, and implementation of modifications to vehicles intended for sale in the EU. This R&D center underscores Chery's commitment to expanding its presence in Spain, complemented by ongoing enhancements at its factory situated in the Zona Franca of Barcelona to meet rising demand.
Chery's efforts to bolster its European offerings come at a critical time as the company aims to better adapt its Omoda and Jaecoo models to align with local consumer preferences. As part of its localization strategy, Chery is positioning itself to compete more effectively in the European automotive market.