Digital Entertainment and Esports Drive Creative and Market Transformation
Technological advances and soaring esports popularity are reshaping creative expression and market growth in digital entertainment across Latin America.
- • Esports reached 574 million followers globally in 2024 and exceeds 640 million in 2025.
- • Latin America has 335 million gamers and 70 million esports consumers; Argentina features 26 million gamers and 6 million active esports followers.
- • The global gaming market generated $188 billion in 2023; esports accounted for $2.7 trillion, driven by marketing and Generation Z.
- • Digital entertainment innovations include procedural storytelling, mixed reality, and new interaction technologies, expanding creativity and posing intellectual property challenges.
Key details
The digital entertainment industry is undergoing a profound transformation fueled by technological innovation and the exploding esports scene. In 2024, esports drew over 574 million global followers, with Latin America boasting 70 million regular esports consumers. Argentina alone has 26 million gamers and 6 million active esports followers, highlighting the region's significance. The global gaming market reached $188 billion in 2023, with esports generating a remarkable $2.7 trillion, primarily driven by marketing and a digitally native Generation Z that prefers platforms like Twitch and TikTok over traditional media.
The recent Argentina Game Show exemplified this momentum, attracting more than 110,000 attendees and 1.5 million online viewers. Events like these provide brands such as La Segunda Seguros with critical opportunities to connect with younger audiences through live shows, interactive experiences, and competitions.
On the creative front, digital entertainment is redefining artistic boundaries by enabling new interactions through technologies like extended reality, biometric sensors, and haptic controls. Procedural narratives and mixed reality performances allow real-time, non-linear storytelling that transforms the creator-audience dynamic and challenges traditional notions of authorship.
However, these innovations pose intellectual property and monetization challenges, especially as digital art expands into education and public arts. Emerging trends such as AI-driven creativity and bio-digital art promise fresh avenues but also demand sustainable practices amid technological growth.
Together, the growth of esports and creative transformation in digital entertainment are reshaping market dynamics and creative expression, making this a pivotal moment for the industry in Latin America and beyond.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.