Domestic Consumption and E-commerce Boost Spain's Economy in 2025

In 2025, Spain has witnessed significant growth in domestic consumption and e-commerce, fueling economic momentum, according to recent reports. Domestic consumption increased by 2.6% year-on-year in November, with e-commerce spending surging 9.9%, reflecting a shift towards online purchasing. Foreign spending at CaixaBank terminals also rose, up by 7.9%, indicating a robust influx of international consumers during this period. However, household expenses like electricity bills saw a notable 15% year-on-year increase, while gas bills climbed 2.4% and telephone services declined by 3.1%.

Amid this growing consumer market, Europamundo, a travel business, doubled its sales volume in Spain in 2025, highlighting the strengthening of its local market presence. Once representing only 10% of Europamundo's business, Spain's contribution increased substantially thanks to strategic partnerships, including a joint venture with W2M through Kannak. This collaboration began in November 2025, with early marketing efforts yet to fully take effect but projected to boost growth further in 2026. Europamundo's sales exceeded 262 million euros for the year, up from 230 million euros the previous year, with an average ticket price of 1,902 euros per passenger.

Carlos González and Cosme Maíz from Europamundo emphasized that 2025 was a pivotal year for cementing their foothold in the Spanish market by fostering direct, agile relationships tailored to market needs. The company's growth highlights thriving commercial dynamics and a shift towards sustainable innovation and global collaboration. Overall, Spain's domestic consumption and business expansions like Europamundo's underscore a dynamic economic environment heading into 2026.