Fanatics Studios Launches to Revolutionize Sports and Entertainment Content
Fanatics Studios launches as an innovative sports entertainment content producer while Penalty Shoot Out offers an accessible football digital game, signaling new trends in sports-entertainment media.
- • Fanatics Studios is a new joint venture between Fanatics and OBB Media focusing on sports entertainment content.
- • The studio will produce films, documentaries, scripted and unscripted shows, and live events, including the LA28 Olympics official film.
- • Fanatics has partnerships with WWE, ESPN, and Major League Baseball for digital and original content.
- • Penalty Shoot Out is a digital football game centered on penalty kicks, designed to be accessible with no complex gaming knowledge required.
Key details
Fanatics, a global leader in the sports platform arena, has partnered with OBB Media to launch Fanatics Studios, a new joint venture aimed at transforming sports entertainment content creation. Announced on January 14, 2026, Fanatics Studios plans to produce a diverse slate of content including feature films, documentaries, original scripted and unscripted series, live event specials, and premium digital series. This initiative reflects an ambition to blend sports with cultural storytelling in innovative ways.
CEO Michael Rubin expressed excitement over the launch, emphasizing how adding a dedicated content and media business enhances Fanatics’ growing sports platform. The studio is starting strong with notable partnerships, including collaborations with WWE and ESPN. It will produce the official film for the LA28 Olympic and Paralympic Games and help deliver programming for the 2026 and 2027 ESPY Awards alongside ESPN and Full Day Productions. Moreover, Fanatics Studios has secured a global collaboration with Major League Baseball to create original content and a multi-project digital content partnership with WWE.
In parallel to this content creation surge, the digital football game Penalty Shoot Out is gaining attention for its focus on the high-pressure moment of penalty kicks. Designed for accessibility and simplicity, the game captures the excitement of shootouts and requires no prior gaming knowledge. It appeals broadly to football fans seeking quick, engaging digital entertainment, mirroring a wider trend toward interactive sports experiences that emphasize emotion over complexity.
Together, the launch of Fanatics Studios and innovations like Penalty Shoot Out reflect a dynamic shift in sports and entertainment content, leveraging media partnerships and digital technologies to cater to evolving fan interests and consumption habits. Fanatics Studios merges OBB’s production prowess with Fanatics’ extensive media network, setting a new benchmark for high-quality sports culture content production and distribution.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
