Fitur 2026 Boosts Madrid Economy with €505 Million Impact and Draws Over 255,000 Visitors
Fitur 2026 in Madrid generated €505 million for the economy, attracting over 255,000 visitors and expanding international participation.
- • Fitur 2026 attracted over 255,000 visitors, matching 2025 attendance levels.
- • Economic impact reached €505 million, an 11% increase from 2025.
- • International visitors and exhibitors increased by about 12% and 11% respectively.
- • The event helped maintain 3,753 jobs in the tourism sector.
- • Specialized segments highlighted accessible tourism, sustainable cruising, and women's leadership.
Key details
Fitur 2026, the International Tourism Fair held in Madrid, closed successfully on January 25, 2026, drawing over 255,000 visitors over its five-day span. This marks a continuation of strong attendance, matching the record levels of the previous year. Professional days attracted about 155,000 visitors, with international visitors increasing by 12%, accompanied by an 11% rise in international exhibitors, signaling growing global engagement.
Economically, Fitur 2026 made a significant impact with a contribution of €505 million to Madrid's economy, up from €455 million in 2025—representing an 11% growth. This boost also helped sustain 3,753 jobs in the tourism sector, underlining the event’s vital role in supporting the regional economy.
The fair commenced on January 21 with a solemn moment of silence honoring victims of recent railway accidents, exemplifying solidarity in the sector. The Spanish Royal Family officially inaugurated the event, which spanned nine pavilions showcasing international destinations, companies, and institutions.
A focal point was the Knowledge Pavilion, featuring eight auditoriums with over 200 sessions, emphasizing innovation and information sharing in tourism. Fitur 2026 also introduced specialized segments such as Fitur 4all promoting accessible tourism, Fitur Cruises emphasizing sustainable marine tourism, and Fitur Woman, aimed at fostering female leadership within the industry.
Looking ahead, Fitur 2027 is set to feature Puerto Rico as its Partner Country, promising continued international collaboration and growth.
Fitur 2026’s blend of high visitor turnout, increased international participation, substantial economic contribution, and thematic initiatives underscores its status as a cornerstone event for Spain's tourism economy and its broader socio-economic impact.
This article was translated and synthesized from Spanish sources, providing English-speaking readers with local perspectives.
Source articles (2)
Source comparison
Future Partner Country for Fitur 2027
Sources report different information about the Partner Country for Fitur 2027.
eleconomista.es
"Looking ahead, Fitur 2027 will feature Puerto Rico as the Partner Country."
cordobabn.com
"The summary does not mention the Partner Country for Fitur 2027."
Why this matters: One source states that Puerto Rico will be the Partner Country for Fitur 2027, while the other source does not mention this detail. This discrepancy is significant as it informs readers about future events related to Fitur.