Garnier's TikTok Sitcom 'Vecino, ¿tienes salseo?' Goes Viral

Garnier's TikTok sitcom 'Vecino, ¿tienes salseo?' captures viral attention with its humorous take on life among content creators.

Key Points

  • • Garnier launches a TikTok sitcom titled 'Vecino, ¿tienes salseo?'.
  • • The series features influencers and focuses on a vacation rental scenario.
  • • Achieved over 7.8 million impressions and nearly 1 million interactions organically.
  • • Campaign aligns with Garnier's 'Let's Feel Good' ethos emphasizing authenticity.

Garnier has successfully launched a viral sitcom on TikTok and Instagram titled 'Vecino, ¿tienes salseo?'. This innovative series, comprising five episodes, humorously depicts the interactions of a group of content creators vacationing in the same rental building, with influencer Javi Hoyos serving as the concierge and narrator of their intertwined lives.

The campaign aims to foster authentic connections without relying on traditional paid media, achieving over 7.8 million impressions and nearly 1 million organic interactions, illustrating the effectiveness of this social-first strategy. The engagement rate surpassed 12%, with fans actively requesting more content, demonstrating a positive reception among viewers.

The initiative aligns with Garnier's overarching 'Let's Feel Good' philosophy, as presented by Samy, the agency behind the project, integrating cultural insights and real-time trends into the storytelling. Key influencers including Pablo Vera, Óscar Font, and Juanki Municio contributed to the show's authenticity, making it resonate with the TikTok audience.

Fabiola Guerrero Ros, head of influencer marketing at Samy, highlighted the project’s success in creating meaningful content through strategic influencer collaboration and social media focus, marking a significant advancement in Garnier’s brand engagement efforts.