How AI and Interactive Marketing Are Revolutionizing Spain's Entertainment Landscape in 2025
In 2025, AI innovations in home entertainment and interactive marketing strategies are reshaping Spain's entertainment sector, enhancing user experience and audience engagement.
- • AI-enabled TVs by LG enhance image quality by analyzing faces, objects, and motion in real-time.
- • LG's WebOs Re;New provides up to five years of free updates, boosting home ecosystem connectivity.
- • Interactive marketing platforms like Qualifio engage fragmented audiences through quizzes, contests, and games.
- • Participatory experiences build stronger brand connections and gather valuable audience data.
Key details
The entertainment industry in Spain is undergoing significant transformation in 2025, driven by advancements in artificial intelligence (AI) and interactive marketing strategies. AI technology, especially in home entertainment, has enhanced audiovisual experiences through new generation TVs like LG’s OLED and QNED models. These TVs feature intelligent processors that automatically analyze faces, objects, and motion to optimize image quality in real-time, adapting to content types such as sports, movies, and video games. LG also improved its home ecosystem connectivity with the WebOs Re;New program, offering free updates for up to five years, and upgraded audio systems like the LG xboom, creating immersive entertainment environments. Wilson Prado, LG's Home Entertainment Product Manager for Central America, noted AI's evolution from concept to practical user experience enhancer, allowing TVs to interpret and optimize content tailored to household needs.
Concurrently, the sector is leveraging interactive marketing to keep audiences emotionally engaged amid fragmented attention spans. Platforms like Qualifio provide digital tools including quizzes, jackpots, and challenges, which help turn viewers into active participants. These interactive campaigns expand online communities, foster loyalty, and collect valuable first- and zero-party data. Examples include karaoke contests that generate user content, cinema chains using themed competitions to engage audiences, and the use of gamification in newsletters to reinforce brand relationships. Interactive marketing has proven vital in building lasting fan communities and maximizing content visibility.
Together, AI-driven home entertainment innovations and participatory marketing strategies exemplify how Spain’s entertainment sector is creating smarter, more personalized experiences. As CES 2026 approaches, anticipation grows for further technological advances that will continue adapting entertainment to modern lifestyles.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
