Ilusiona Becomes Official Sponsor of Movistar KOI Esports Club, Bridging Digital and Physical Leisure Experiences

Ilusiona has officially become the sponsor of Movistar KOI, one of Spain’s most prominent esports clubs with a global community of over 2.6 million followers and exceeding 108 million digital impacts annually. Announced on December 15, this partnership aims to marry the worlds of competitive digital entertainment and physical leisure activities, extending Ilusiona’s engagement with evolving entertainment consumption habits.

Movistar KOI operates within a dynamic ecosystem that combines esports competition, content creation, and gaming-related events. The collaboration with Ilusiona is seen as part of the company’s strategy to integrate new forms of entertainment and connect with younger, digitally native audiences. Although specific timelines and locations for joint initiatives remain undecided, the alliance is intended to foster community experiences and events that link digital competition with real-world leisure offerings.

This sponsorship marks a strategic expansion of Ilusiona’s presence in entertainment targeted at emerging audiences, especially as shopping centers and leisure venues diversify to appeal to both physical visitors and digital consumers. The move exemplifies the growing trend of blending esports ecosystems into traditional leisure and retail environments, reflecting broader shifts in how entertainment is consumed in Spain and globally.