Live Concerts Surge as the Top Entertainment Choice Globally in 2025
A global study shows live concerts are now the most preferred entertainment form, with 70% of fans choosing concerts over sex and record ticket sales in 2025.
- • 70% of music fans prefer live concerts over sexual activity.
- • 39% choose live music as their sole entertainment form, surpassing movies and sports.
- • Over 130 million concert tickets sold worldwide in 2025 with attendance tripling annually.
- • Concerts considered life milestones, with high emotional impact and preference for female-led events.
Key details
A groundbreaking global study by Live Nation, "Living For Life," reveals a cultural shift with live concerts becoming the preferred form of entertainment worldwide in 2025. According to the survey of over 40,000 individuals across 15 markets, 70% of music fans would rather attend a live concert than engage in sexual activity. Furthermore, 39% of respondents chose live music as their favorite sole form of entertainment, surpassing movies (17%) and sports (14%).
The surge in live music popularity is reflected in ticket sales exceeding 130 million fans in 2025 alone, with concert attendance tripling year-on-year. Attending concerts is now viewed as a life milestone, on par with significant personal events such as birthdays and weddings. Fans are willing to travel extensively for the experience, with 75% agreeing that this enhances concerts’ value.
The report emphasizes a preference for real, shared experiences over digital ones, with 93% favoring actual engagement. Emotional impact is significant, with 85% of attendees leaving concerts feeling euphoric. Female artists have notably led many successful events, with 76% of fans showing preference for concerts headlined by women.
This shift underlines the evolving cultural landscape where live music events foster social connection and emotional fulfillment, marking a post-pandemic era realignment in entertainment priorities. Live Nation’s market success confirms that live concerts are no longer a passing trend but a dominant cultural force globally.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.