Madrid and Valencia Set to Host Major New Entertainment Venues and Events in 2026
Madrid will debut the immersive F1 Arcade gaming venue in early 2026, while Valencia hosts the multi-faceted OWN digital entertainment festival in July, highlighting Spain's growing entertainment scene.
- • F1 Arcade opens first Spanish venue in Madrid in early 2026 with 71 advanced simulators.
- • Venue coincides with the 2026 Spanish Grand Prix, includes VIP and corporate event spaces.
- • OWN Valencia festival scheduled for July 3-5, 2026, in Feria Valencia with 20,000+ attendees.
- • OWN Valencia features esports, VR, cosplay, K-Pop, and emphasizes sustainability and social inclusion.
Key details
Spain is gearing up for a dynamic year in entertainment in 2026 with the launch of F1 Arcade in Madrid and the return of the OWN Valencia digital festival. These new developments promise immersive, cutting-edge experiences that will attract gaming and entertainment enthusiasts nationwide.
F1 Arcade will open its first Spanish location in early 2026 at Paseo de la Castellana 103, Madrid. Spanning 1,500 square meters across two floors, the venue will house 71 advanced Formula 1 simulators designed specifically for this concept, offering competitive racing experiences for all skill levels. Visitors can engage in one-on-one races, team competitions, and enjoy watch parties of Grand Prix events. The arcade’s design incorporates authentic racing elements like neon lights and painted skid marks, along with VIP spaces, a 12-meter bar, and social areas. It will also facilitate corporate and social events for up to 400 guests, featuring a Briefing Room with 18 simulators and seating for 100 diners. The opening of F1 Arcade in Madrid will coincide with the 2026 Spanish Grand Prix, elevating the city’s profile as a hub for experiential entertainment.
Meanwhile, OWN Valencia is set to bring thousands of digital entertainment fans together from July 3 to 5, 2026, at Feria Valencia, with early access available July 2 for LAN ticket holders. The festival will attract over 20,000 attendees to a 30,000 square meter area showcasing esports tournaments, virtual reality zones, cosplay contests, K-Pop shows, and interactive creative spaces. OWN Valencia emphasizes sustainability and social inclusion, working with educational institutions to offer workshops that blend technology with social responsibility. This event reaffirms Valencia’s role as Spain’s national center for gaming and digital culture.
Jonathan Peters, global president of F1 Arcade, remarked that Madrid was the ideal location for this innovative entertainment concept. Pablo Juantegui, CEO of Top Entertainment Iberia, highlighted its versatility for competition, socializing, and celebrations. OWN Valencia's organizers continue to innovate with early bird ticket sales and a diverse program that appeals broadly to digital entertainment enthusiasts.
With these two major projects, Spain is set to expand its entertainment landscape significantly, offering immersive experiences that combine technology, culture, and social engagement for locals and visitors alike.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
