New Romantic Comedy 'A Una Isla de Ti' Promotes Diversity and Culture in Islas Canarias
A new romantic comedy film highlights Islas Canarias' diversity and culture in a branded content campaign to boost tourism.
- • The film positions Islas Canarias as an open, diverse, and safe tourist destination.
- • 'A Una Isla de Ti' is a romantic comedy about a British chef and his best friend's father.
- • It is the first co-production between IPG Mediabrands Entertainment and Morena Films.
- • The film highlights the islands' culture and promotes accessibility for the LGTBIQ+ community.
Key details
Islas Canarias is utilizing a fresh cultural marketing approach through the film 'A Una Isla de Ti', aimed at positioning the islands as an open, diverse, and safe tourist destination. This romantic comedy, directed by Alexis Morante, tells the story of a heartbroken British chef named Harry and the father of his best friend, blending modern storytelling with classic comedic tropes to celebrate diversity.
The project, a collaboration between IPG Mediabrands Entertainment and Morena Films, marks their first co-production partnership. The film serves as a branded content strategy to connect emotionally with audiences and highlight the unique culture of the islands. Alfonso García-Valenzuela, General Director of IPG Mediabrands Entertainment, emphasized the intent to amplify the film's reach beyond organic exposure.
Elena González, Marketing Director of Turismo de Canarias, highlighted the film’s role in strengthening Islas Canarias as a safe, aspirational, and accessible destination for the LGTBIQ+ community year-round. Vicente Ros, Managing Director of Initiative España, praised the film as a vivid example of how entertainment can be leveraged as a powerful cultural marketing tool.
This initiative underscores the islands' commitment to creative audiovisual projects that enhance tourism appeal by showcasing their welcoming and diverse identity through engaging narrative cinema.