Political News Drives Major Viewership Gains for La 1 in September
La 1 experiences a surge in viewership driven by political content as September trends reveal strong ratings.
- • La 1's audience share increased to 11.6% in September.
- • Antena 3 leads the viewership with a 13% share, followed by Telecinco at 9.2%.
- • 'El Hormiguero' achieved a prime-time share of 15.8%.
- • 'Antena 3 Noticias 1' topped news viewership with a 22.8% share.
Key details
In September 2025, La 1 saw a significant boost in audience share, reaching 11.6%. This uptick is largely attributed to recent strategic programming changes, including the introduction of new shows like 'Directo al grano' and the consolidation of existing programs such as 'Malas lenguas'. While La 1 improved its position, Antena 3 maintained its lead with a 13% share, up slightly from the previous year, according to Dos30's analysis based on Kantar Media data.
Telecinco, despite indications of recovery, lagged behind with a modest audience share of 9.2%. Cuatro also performed well, registering its best September since 2019 at 5.6%, although it still trailed behind La Sexta, which had a share of 5.9%. In terms of prime-time programming, 'El Hormiguero' topped the ratings with an impressive 15.8% share, well ahead of its nearest competitor, 'La Revuelta', which garnered 13.1%.
Notably, Antena 3's game shows, particularly 'Pasapalabra' with 20.7% and 'La ruleta de la suerte' at 20.8%, were among the top-rated contests of the month. In the scripted series realm, 'Sueños de libertad' led viewership with a 13.8% share. As for news broadcasting, Antena 3's 'Antena 3 Noticias 1' dominated with a remarkable 22.8% share, while La 1's 'Telediario 1' secured a substantial 13.2%, leaving Telecinco's news programs significantly behind at 8.4%. This year’s political climate seems to be driving these changes, making political content increasingly appealing to audiences.