Repsol Unveils ‘Repsol en escena’ – A New Era of Entertainment
Repsol launches 'Repsol en escena', a new audiovisual format connecting culture with brand promotion.
Key Points
- • Repsol en escena is a bi-weekly show hosted by Eva Soriano on Antena 3.
- • The format is part of a multi-platform ecosystem reaching 5.5 million viewers per episode.
- • The show emphasizes collaborations with major music and cultural festivals.
- • Natalia Villoria highlighted Repsol's goal to enhance cultural events through renewable energy.
Repsol has launched 'Repsol en escena', a new multi-platform audiovisual entertainment format designed to merge music, culture, and brand promotion. Set to air bi-weekly in prime time on Antena 3, the show is hosted by Eva Soriano and integrates exclusive interviews alongside vibrant cultural activities, reinforcing the brand's commitment to renewable energy.
The novel format is built within a comprehensive media ecosystem. Repsol en escena reaches an impressive average of 5.5 million viewers per episode, showcasing various partnerships with music and film festivals. Recent highlights include coverage of the Festival Internacional de Benicàssim and an alliance with Bilbao BBK Live, where solar energy powered the Repsol stage using 183 solar panels. Natalia Villoria, Repsol's Director of Advertising and Public Relations, emphasized that the initiative aims to enrich cultural events in Spain and Portugal from an energy perspective, creating unique experiences for audiences.
This innovative approach is designed not only for television but also extends to radio and digital platforms, ensuring a wide-ranging promotional impact. Marta Jiménez, Chief Innovation Officer at dentsu, praised 'Repsol en escena' as a significant investment in entertainment that establishes a distinctive transmedia format to engage a diverse audience effectively.