RTVE's Summer 2025 Programming Achieves High Ratings and Engagement
RTVE's summer 2025 entertainment programming receives positive ratings and viewer engagement, showcasing success across various shows.
Key Points
- • 'El Grand Prix del Verano' leads ratings with 12.4% average viewership.
- • New shows like 'Dog House' and '¿Algo que declarar?' also perform strongly.
- • La 1 achieves its best prime time rating in 13 years with 11.5%.
- • RTVE diversifies programming to appeal to a wide audience.
Radiotelevisión Española (RTVE) has enjoyed a successful summer with its entertainment programming in July and early August 2025, showcasing an impressive array of shows that have captivated audiences across Spain. The network has reported notable ratings and viewership numbers across several new and returning programs, reflecting a well-executed strategy to engage diverse audiences.
Among the standout performers, ‘El Grand Prix del Verano’ continues to dominate its time slot, achieving an average viewership rate of 12.4% with approximately 930,000 viewers. This marks the show's significant appeal, especially among younger audiences and children, where it recorded exceptional engagement of 28.9% and 23.1% among viewers aged 4 to 64. This is the third consecutive year that ‘El Grand Prix del Verano’ has led ratings in its slot, establishing itself as a summer staple for viewers.
New entries like ‘Dog House,’ hosted by Chenoa, have also fared well, averaging 10.7% and peaking at 12.4% with over 900,000 viewers. The program, aimed at promoting responsible pet adoption, has resonated strongly with audiences, further showcasing RTVE's commitment to socially engaging content. On the other hand, the dating show ‘¿Algo que declarar?’ premiered strongly as well, achieving a 13.3% share and enhancing the network's reach among younger demographic groups.
RTVE’s strategic diversification of its programming is reflected in its overall performance, which has reached its highest levels in years. La 1 achieved its best prime time rating in 13 years at 11.5%, and among younger viewers, it hit a 10.6% share, the best performance recorded in two decades. The variety within RTVE’s offerings has proven to be effective, with ‘That’s my jam’ concluding its season as a leader with an average of 10.2%, while ‘La Revuelta’ finished its first season with a commendable average of 10% share.
As viewers continue to engage with these programs, RTVE has emphasized a focus on introducing both classic formats and fresh ideas to attract a broad audience base. With its successful summer lineup, RTVE is well-positioned to maintain viewer interest as the year progresses, indicating a promising outlook for its future entertainment strategies.