RTVE's Summer Entertainment Programming Thrives with Strong Ratings
RTVE's summer 2025 entertainment programming has seen strong ratings and audience engagement.
Key Points
- • 'El Grand Prix del Verano' leads with nearly 12.5% audience share.
- • New show 'Dog House' averages close to 11% share, growing viewership each week.
- • 'Futuro Imperfecto' achieved a peak audience share of 16.8% on June 5.
- • Overall strategic programming enhances RTVE's summer viewership.
As the summer of 2025 progresses, RTVE's focus on engaging entertainment programming has yielded impressive audience ratings. The network has strategically combined classic shows with innovative formats to cater to a diverse demographic. Prominently, 'El Grand Prix del Verano' has maintained its dominance, leading its time slot for the third consecutive year with a remarkable average audience share of nearly 12.5%, drawing in over 900,000 viewers consistently each week.
In addition to established favorites, RTVE debuted new shows, such as 'Dog House', which has rapidly gained traction, averaging close to an 11% audience share, reflecting an upward trend in viewer engagement with each episode. Another highlight was 'That’s my jam', concluding its run with an average of 830,000 viewers in July, showcasing the network's ability to attract younger audiences.
Conversely, 'Futuro Imperfecto' illustrated its gripping appeal, achieving a peak audience share of 16.8% on June 5, attracting nearly 1.6 million viewers. These figures underscore the effectiveness of RTVE's summer strategy to enhance viewership and engagement across diverse program types. The newfound success extends beyond traditional formats, with some emerging shows already surpassing prior prime-time viewership benchmarks.