Spain Launches 'Mujer en Foco' Program to Boost Women Entrepreneurs' Competitiveness

The Spanish Ministry of Social Policy, Families and Equality has launched a new initiative called 'Mujer en Foco' aimed at enhancing the competitiveness and leadership of women entrepreneurs. Developed in collaboration with the Association of Businesswomen and Professionals of Cartagena (AMEP), the program seeks to equip women with vital skills through a series of workshops focused on public speaking, corporate image, and media interaction techniques.

Minister Conchita Ruiz, who inaugurated the program alongside AMEP President Carmen Jérez at Cartagena's Mandarache business incubator, emphasized the initiative's role in addressing the gender gap and expanding opportunities for women to grow their businesses. The workshops are structured into three parts: the first focuses on effective communication and presentation skills; the second covers corporate image and emotional management; and the third prepares participants for challenging questions and media interviews. These interviews will be recorded and broadcast to increase the visibility of women entrepreneurs in the region.

AMEP plays a key role by offering advice, training, and professional guidance across various municipalities, supporting women's leadership and presence in the business sector. This initiative forms part of the broader regional strategy 'Mujer Lidera,' which aims to promote gender equality in entrepreneurship and positively impact the economy.