Spanish Television Audience Wars: Women's Euro Cup Triumphs Over Club World Cup
July 2025 saw significant audience competition in Spanish TV, driven by the Women's Euro Cup and Club World Cup.
Key Points
- • Telecinco's audience share dropped to 9.2% despite airing the Club World Cup.
- • La 1's share rose to 11.1% thanks to the Women's Euro Cup final, which drew a 58% share.
- • Antena 3 maintained a lead with a 13% audience share, benefiting from established shows.
- • La 1's new summer programming failed to attract viewers, leading to several cancellations.
In July 2025, Spanish television experienced a dramatic shift in audience competition influenced by the Women's Euro Cup final and the Club World Cup. Despite airing the high-profile Club World Cup, which Real Madrid won, Telecinco struggled with a low audience share of 9.2%. In contrast, La 1 capitalized on the success of the Women's Euro Cup, achieving an audience share of 11.1%, yet still failing to surpass Antena 3, which maintained a leading position with 13% share.
The standout event of the month was the Women's Euro Cup final, which captivated approximately 58% of viewers with over six million watching, marking it as the most viewed event of July. This success illustrates the increasing popularity of women's football in Spain. Antena 3, benefiting from a strategy focused on established programs like 'Pasapalabra,' not only maintained strong ratings but also witnessed its show 'Tu cara me suena' reach a record-breaking 24.6% share.
However, not all programming fared well; La 1's new summer shows have struggled significantly, leading to cancellations due to poor ratings, while Antena 3's consistent airing of successful formats ensured it remained the audience favorite, dominating TV news programming for the last 67 consecutive months. Overall, July showcased a competitive television landscape with significant implications for sports broadcasting in Spain.