Streaming Giants Face Decline in Spain as Local Platforms Gain Ground
Netflix and Amazon Prime Video are losing market share in Spain to local services like Movistar+ and Filmin.
Key Points
- • Netflix's market share has dropped from 50% to approximately 30%.
- • Amazon Prime Video's share has decreased from 26% to 20%.
- • Local platforms like Movistar+ and Filmin are gaining popularity among Spanish viewers.
- • Changing consumer habits are influencing the decline of major streaming services.
In a notable shift in the Spanish streaming market, major platforms Netflix and Amazon Prime Video are experiencing a significant decrease in market share. According to a recent report, Netflix has seen its share drop from 50% to approximately 30%. Meanwhile, Amazon Prime Video has also reported a decline, with its share falling from 26% to 20% since the previous year. This trend highlights the growing competition from local and smaller international streaming services such as Movistar+, Filmin, and Apple TV, which are increasingly appealing to Spanish consumers.
Movistar+, in particular, has strengthened its position, gaining traction with local content that resonates well with the audience. Filmin, known for its extensive library of independent films, has similarly broadened its appeal, investing in local productions that cater to niche markets.
This shift in viewership is reflective of changing consumer habits, as viewers in Spain increasingly seek content that feels more locally relevant and culturally aligned. With the rise in popularity of these platforms, industry analysts suggest that the dominance once held by global giants like Netflix and Amazon Prime Video could be at risk.
Experts attribute this market transformation to a variety of factors, including the increasing production of original Spanish-language content by these local platforms and the growing dissatisfaction with the content offerings from Netflix and Amazon. One analyst noted, "As the competition intensifies, companies must innovate and pivot their strategies to maintain subscriber interest."
These developments come at a time when the global streaming landscape is evolving rapidly, with many services vying for subscriber loyalty. As Spanish consumers continue to favor platforms that deliver localized and relevant content, the implications for traditional streaming giants are profound. The current trajectory suggests that unless these platforms adapt to changing viewer preferences, their market share may continue to dwindle for the foreseeable future.