Talavera’s Local Commerce Gains Municipal Support as Pillar of Economic Identity

Mayor Gregorio highlights local commerce’s key role in Talavera’s economy during visits to family-run and youth-focused businesses.

    Key details

  • • Mayor José Julián Gregorio stresses local commerce as vital for Talavera’s economy and identity.
  • • Javi Díaz transformed family tradition into the Zayca brand, combining online and physical sales.
  • • Vecchia Scuola specializes in streetwear and vintage clothing, attracting a young demographic.
  • • Talavera city officials commit to supporting entrepreneurs to boost urban commerce and economic vitality.

Mayor José Julián Gregorio visited key local businesses Joyería Zayca and Vecchia Scuola to underscore the essential role of local commerce in Talavera's economy and identity. Accompanied by Commerce Councilor María Pilar Guerrero and other officials, Gregorio emphasized, "Local commerce is a fundamental pillar for the economy, employment, and identity of Talavera."

At Joyería Zayca, owner Javi Díaz shared how he evolved from working in his mother's jewelry store to launching his own brand, initially through online sales before opening a physical store in 2019 at Calle Prado 1. The mayor praised the integration of family tradition with modern entrepreneurship, stating, "Zayca is a clear example of how family tradition can evolve and adapt to new times without losing its essence."

The visit continued at Vecchia Scuola, a niche streetwear and vintage clothing store that appeals to youth and recently relocated to a more central location on Calle Trinidad 14 to boost visibility and growth. Gregorio highlighted its innovative contribution by attracting younger customers and revitalizing urban commerce, reaffirming the city's commitment to supporting entrepreneurs who enhance Talavera's competitiveness and vibrancy.

These visits reflect Talavera’s broader strategy to strengthen local commerce as a vital part of its economic landscape and community identity.

This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.