Telefónica Tech's AI Solutions Driving Business Impact for Clients

Telefónica Tech is pioneering the use of artificial intelligence (AI) to transform business operations for its clients, as detailed by Elena Gil Lizasoain, the company's director of AI and Data for Spain and America. Gil noted that the company focuses on guiding clients through every phase of AI project implementation, ensuring these initiatives yield real business impacts.

Telefónica Tech's strategy includes personalized support, aimed at helping companies not only identify their specific needs but also design, implement, and maintain AI solutions. The integration of AI with other advanced technologies such as the Internet of Things (IoT), big data, blockchain, and cybersecurity is a crucial aspect of their offerings. One significant tool at their disposal is the 'Telefónica Tech GenAI Platform,' which allows businesses to effortlessly create customized virtual assistants, complying with necessary data governance regulations.

Gil emphasized that the relevance of AI has reached a pivotal moment, particularly with the melding of traditional models with generative AI capabilities that greatly enhance operational productivity. However, she acknowledged that businesses often encounter substantial challenges in progressing from pilot projects to full operational deployment. "Those who manage to implement AI effectively can secure a competitive advantage, whereas those who delay may risk falling behind tighter competition," Gil stated, reflecting the urgency for companies to establish a robust framework for scaling AI processes.

Overall, Telefónica Tech’s continued commitment to AI solutions highlights a broader trend within the business landscape, where effective incorporation of these technologies can lead to significant advantages in the marketplace. With the right approach and support, companies can navigate these complexities and emerge as leaders in their respective sectors.