TikTok Ad Awards 2025 Spotlight Spain's Pioneering Native Advertising Campaigns
The TikTok Ad Awards 2025 highlighted Spain's best native advertising campaigns that successfully married entertainment with brand growth and social impact on the platform.
- • Doritos won Greatest TikTok award with 154.8 million impressions for 'Más crujientes, más molestos'.
- • NYX Professional Makeup received Greatest Branding award for 'Las Becarias de NYX'.
- • Iberia earned Greatest Creative award for 'Aterriza un avión' attracting 19,000 visitors.
- • Desigual won the new Greatest Impact category for 'NOT A DOLL' social campaign.
Key details
The TikTok Ad Awards 2025 celebrated Spain's most innovative digital advertising campaigns that excelled in leveraging TikTok's native creativity and entertainment-driven strategies. This prestigious event recognized brands and agencies that authentically connected with audiences on the platform, turning entertainment into measurable commercial success.
Among the standout winners, Doritos captured the Greatest TikTok award for their campaign 'Más crujientes, más molestos,' which amassed 154.8 million impressions by integrating culturally resonant narratives. NYX Professional Makeup took home the Greatest Branding award for their storytelling-rich campaign 'Las Becarias de NYX,' critical in building strong brand identity on TikTok. Iberia's 'Aterriza un avión' earned the Greatest Creative accolade by transforming trending content into a real-life experience that attracted some 19,000 visitors.
Freshly Cosmetics was honored with the Greatest Performance award, recognized for their innovative TikTok Shop strategy utilizing native creativity and AI-driven solutions that propelled commercial results. Significantly, the newly introduced Greatest Impact category celebrated Desigual’s socially purposeful campaign 'NOT A DOLL,' demonstrating how native advertising fosters meaningful social change.
Teba Lorenzo, General Business Director of TikTok Spain and Portugal, highlighted the importance of authentic brand connections on TikTok, emphasizing that the platform serves as a discovery engine for products and brands. The awards affirm that 100% native creativity is essential to sustained growth and resonant brand engagement on TikTok.
Overall, the TikTok Ad Awards 2025 set a benchmark in Spain’s advertising industry by underscoring the critical role of entertainment and native advertising in brand discovery and audience engagement within the dynamic digital landscape.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
