TNT Unveils New Visual Identity and Expands Local Programming in Latin America
TNT's new Latin American rebranding focuses on local productions and major awards to provide broad, high-quality entertainment.
- • TNT launched a new visual identity in Latin America in September 2025.
- • Programming now includes local productions and major awards seasons.
- • Successful local series include 'La Fragilidad de los Cuerpos' and 'Viudas Negras'.
- • The strategy aims to reconnect with fragmented audiences offering diverse, recognizable content.
Key details
In September 2025, TNT launched a refreshed visual identity across Latin America, encompassing its channels TNT, TNT Sports, TNT Novelas, and TNT Series, reflecting the network's ambition to offer "entertainment on a grand scale." According to Martín Crespo, Warner Bros. Discovery's VP of General Entertainment Content for Southern Cone and Colombia, this evolution mirrors TNT's strategic pivot to reconnect with audiences amid increasingly fragmented viewing habits.
Traditionally known for Hollywood blockbusters, TNT has broadened its content scope to embrace prominent awards seasons, such as the Oscars, Emmys, Golden Globes, plus regional events like the Latin Grammys and Platino Awards. Local productions also play a critical role, with successful Argentine series like "La Fragilidad de los Cuerpos" and "Viudas Negras" exemplifying TNT’s commitment to culturally resonant storytelling.
Crespo emphasizes that this diverse lineup is curated to foster emotional connections with viewers through recognizable and high-quality programming across genres—films, series, novelas, and sports—which together create a safe and enjoyable family environment. This strategic content mix affirmatively positions TNT to meet evolving audience demands in Latin America while upholding its brand promise.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.