Turrón Prices Surge 16% in Spain Ahead of Christmas 2025, Straining Family Budgets

As Christmas 2025 approaches, traditional Spanish holiday sweets, especially turrón, have become significantly more expensive, putting pressure on consumers during the festive season. According to the Organization of Consumers and Users (OCU), the price of turrón has increased by 16% over the past year. This jump is primarily due to soaring costs of essential ingredients, with hazelnut prices rising 51% and almond prices up 26%. Consequently, branded turrón has nearly become a luxury item, averaging 33 euros per kilogram, compared to around 15 euros per kilogram for supermarket brands.

Additionally, the cost of eggs—the most expensive grocery item in many carts—has surged by 11%, while sugar prices have decreased slightly by 5.3%. Despite the rising prices, many families remain committed to including turrón in their Christmas celebrations, with some consumers stating, “there is no Christmas without turrón.” The OCU recommends that shoppers compare prices and consider white-label brands, which have seen more moderate increases than branded products.

This trend highlights the challenges Spanish households face balancing cherished holiday traditions with tighter budgets. The increased cost of iconic Christmas sweets like turrón may lead families to adjust their spending or opt for more affordable alternatives while striving to preserve festive customs.