Two-Thirds of Spaniards Only Prioritize Health After a Scare, Reveals Study

As Spain welcomes the new year, a compelling study highlights that while many Spaniards intend to improve their health, action often follows only after a health scare. According to the 'Bienvejecer' study by Alpha Research and Burson for ASISA, two out of three Spaniards take their health seriously only after experiencing a significant health warning. The study finds that 66% believe serious lifestyle changes are only triggered by health issues, a viewpoint particularly strong in Asturias where it rises to 78%.

Key barriers to adopting healthier habits include lack of time (48%) — especially in Aragón and Madrid where it reaches 58% — and lack of motivation (38%). Economic constraints affect 21% overall but pose a greater barrier to women (25%) than men (16%). Despite these hurdles, 59% of Spaniards say they would change their habits immediately after receiving a health warning, with women (62%) more willing than men (56%). Regional responses vary significantly; La Rioja shows a 70% readiness to change, while Galicia lags at 45%.

The study reveals a reactive health culture marked by procrastination and delayed responses, often waiting for alarming health signals before initiating lifestyle changes. It also underlines the importance of addressing time management, motivation, and economic factors to foster proactive health behaviors among Spaniards.