MSC Cruceros Unveils Groundbreaking AI-Driven Entertainment for 2026

MSC Cruceros has announced an innovative 2026 entertainment program that integrates AI, robotics, and immersive digital experiences across its international fleet. A highlight is the introduction of AI-powered robotic dogs and humanoid robots developed by Unitree Robotics, currently being tested on MSC Bellissima in Asia and soon to appear on MSC Magnifica. This marks a pioneering effort in cruise entertainment by blending technology and leisure to engage passengers of all ages.

The program revamps main shows on select ships with new productions such as "Dirty Dancing: En Concierto" and the revival of the flamenco show "Paz" onboard MSC Meraviglia. It also expands partnerships with global brands like LEGO, which will feature prominently in 14 vessels through an official LEGO parade and the "LEGO Family Game Show."

MSC Cruceros focuses on multi-generational enjoyment, introducing interactive workshops for children aged seven and over and family-oriented entertainment like themed parades and live music, including 20 Big Band performances and a 1970s party. Additionally, new competitive formats like "Chart Toppers" and "Quiz O’Clock: The Battle" will enliven onboard activities. The educational initiative "Ocean Day" aims to engage young guests with interactive learning experiences related to ocean conservation.

Steve Leatham, Vice President of MSC Cruceros, emphasized their commitment to combining cherished favorites with cutting-edge innovations to create memorable experiences for families and all generations. Matteo Mancini, Director of Family Entertainment Development, highlighted the embrace of modern digital forms and immersive shows. This comprehensive overhaul demonstrates MSC Cruceros' dedication to evolving cruise entertainment through technology and creativity, reflecting broader trends in digital and experiential leisure.