Travel Live Group Expands into Global Leisure and Entertainment, Targeting Iconic Venue Management
Travel Live Group plans bold expansion into global leisure and entertainment by managing iconic venues and enhancing Spain’s tourism appeal in 2026.
- • Travel Live surpassed first-year revenue targets with over one billion euros in revenue.
- • Nautalia will manage iconic venues to host diverse events and boost local economies.
- • Expansion targets include European markets and the Chinese tourism market.
- • CEO Rafael García Garrido highlights quality, customer care, and attracting top professionals.
Key details
Travel Live Group is launching a strategic expansion into the global leisure and entertainment business in 2026, aiming to become a leader in quality tourism combined with unique entertainment experiences. CEO Rafael García Garrido announced ambitious plans to manage iconic venues and develop new projects across Madrid and other major Spanish cities, positioning the company as a comprehensive platform integrating tourism, incentives, and leisure.
Following a successful first year in which Travel Live exceeded revenue targets, surpassing one billion euros, the group is consolidating its presence with a focus on operational excellence, personalized customer service, and attracting top talent. Nautalia, the group's flagship company, will spearhead efforts to manage culturally significant venues, including the Plaza de Toros de Madrid—an important site boasting over one million visitors annually, ranking third in the capital behind Santiago Bernabéu and Metropolitano stadiums.
Key priorities include expanding in the European receptive tourism market, especially targeting the high-potential Chinese market, and turning entertainment venues into economic engines for local communities. The group intends these venues to host diverse events such as cultural, musical, fashion, sports, and social gatherings, enhancing the appeal of cities as international tourist destinations.
At a recent convention in Madrid, Garrido emphasized Travel Live's commitment to offering maximum quality and genuine customer attention, distinguishing themselves with bold ideas and a fresh perspective in a competitive sector. He stated, "We are a group with clear ideas, different, and bold. We do things with care, maximum quality, and real customer attention. We have the wind at our backs and a future full of opportunities." This strategic move aims not only to elevate the company's market position but also to contribute dynamically to Spain’s tourism and entertainment industries.
This article was translated and synthesized from Spanish sources, providing English-speaking readers with local perspectives.
Source articles (2)
Source comparison
Ranking of Plaza de Toros de Madrid
Sources report different rankings for the Plaza de Toros de Madrid among visited venues.
gacetadelturismo.com
"The Plaza de Toros de Madrid serves as a prime example, attracting over one million visitors annually."
nexotur.com
"The Plaza de Toros de Madrid exemplifies this strategic direction, attracting over one million visitors annually, making it the third most visited venue in the capital, behind Santiago Bernabéu and Metropolitano."
Why this matters: One source states it is the third most visited venue in Madrid, while the other does not mention its ranking. This discrepancy affects the understanding of its significance among other venues.